Quenching the Thirst for Non-Alcoholic Beverages CHALLENGE: Upstreet Craft Brewing, a B-corp Certified craft brewer in PEI launched its first non-alcoholic craft beer Libra in October 2020. It wanted to build buzz and connect with health-conscious consumers to help...

    COMMUNITY ENGAGEMENT   CHALLENGE: Rally the community around mental health, and encourage participation in Bell Let’s Talk Day OPPORTUNITY: Break a Guinness World Record for most people texting simultaneously - the video says it all....

  BUILDING AN INDIE BEAUTY BRAND CHALLENGE: Raise the profile of Skinfix, a clean, clinically proven skincare brand in Canada and the U.S. OPPORTUNITY: Leveraged the wellness trend to insert Skinfix’s story and products in Canadian and US beauty magazines,...

SNEAK PREVIEW MEDIA BREAKFAST CHALLENGE: Create awareness of Skinfix new Correct+ Dark Spot Corrector and its clean, non irritating formula. OPPORTUNITY: Hosted an intimate breakfast with short lead editors and founder at abcV in NYC to announce the launch. RESULTS:...

BRAND PRESS LAUNCH EVENT CHALLENGE: Celebrate Skinfix’s launch at Sephora in New York and Toronto OPPORTUNITY: Created Skin Nerd’ inspired launch events. Worked with key dermatologists to educate the press and influencers on the importance of skin barrier health....

    THOUGHT LEADERSHIP: AMBITION THEORY CHALLENGE: Raise the profile of Andrea Janzen, leadership and diversity coach on a mission to close the gender gap. OPPORTUNITY: Leverage New Year’s Resolution trend to position Andrea as an expert on understanding what...