THOUGHT LEADERSHIP:

AMBITION THEORY

CHALLENGE:

Raise the profile of Andrea Janzen, leadership and diversity coach on a mission to close the gender gap.

OPPORTUNITY:

Leverage New Year’s Resolution trend to position Andrea as an expert on understanding what fuels our ambition and how to set achievable goals.

RESULTS:

Secured two broadcast segments on CTV Live at 5 and CTV Morning Live and increased sales for her business.