PR FOUNDATION + RETAINER

 

WE ANALYZE THE CURRENT COMPETITIVE LANDSCAPE, IDENTIFY THE TRENDS AND CREATE A PR STRATEGY TO GET YOUR BRAND ON THE RADAR. WE CAN WORK WITH BRANDS IN TWO WAYS:

PR FOUNDATION + TOOLKIT

This package is ideal for brands who want to take a ‘DIY’ approach to build their PR foundation. We develop a PR strategy and create an actionable toolkit to proactively share your story and connect with audiences that matter.  A brand’s internal team takes this the plan and is accountable for following up on opportunities that will increase a brand’s profile. Each PR Foundation Strategy + Toolkit is tailored to a brand’s unique needs and can include:

    • Media Audit 
    • Storytelling Session
    • PR Foundation Strategy
    • PR Foundation Calendar + Media Pitch Angles
    • News pipeline + Media List Development
    • PR Results Tracker
Learn More

PR FOUNDATION + RETAINER

Ideal for the brand or marketer that needs a PR expert that can hit the ground running – building the strategy and activating it at the same time. Think of us as your ‘In-House PR Expert’ – one who digs in with your team to deliver PR results that tie back to your ultimate business goal. This PR Foundation and retainer package gives you the best of both worlds – allowing us to work together for six months or more to get your PR running at top speed.

This package  can include:

 

  • Dedicated PR Expert Guiding Your PR Strategy in Real-Time
  • Media Audit + Storytelling Session
  • Brand Messaging Refresh
  • PR Foundation Calendar + Media Pitches
  • News pipeline + Media List Development
  • Awards, Speaking Opportunities and Sponsored Content Opportunities
  • PR Results Tracker
About Natasha

PR FOUNDATION + RETAINER

Need someone to build and drive your PR Foundation? Think of us as your In-House PR expert – one who digs in with your team to deliver PR results that tie back to your ultimate business goal. This PR Foundation and retainer package gives you the best of both worlds – allowing us to work together for six months or more to get your PR running at top speed.

This package includes:

  • Media Audit + Storytelling Session
  • PR Foundation Calendar
  • News pipeline + Media List Development
  • PR Results Tracker
  • Retainer: Activate the PR Foundation, bring the strategy to life, and regularly pitch media, awards, speaking opportunities – analyzing how PR efforts support business goals

 

Learn More

Book a call to learn more.

Book now

FAQ

What is a PR Foundation, and why do I need it?
Without a clear PR strategy, efforts to focus on who and what you are trying to communicate become directionless and scattered – inevitably delivering lacklustre results. We dig deep – researching to understand best how your brand fits into the current media narrative. We then find ways to provide valuable insights and stories the media will cover. The PR Foundation is a best practice that keeps your efforts focused on connecting with audiences that matter while earning the media coverage that will convert potential customers to loyal fans. We continually evaluate your PR strategy finding disruptive ways to propel your brand forward.
What if I want help pitching media about a new product?
We can work with you to create a media relations campaign that fits with your overall marketing strategy. Understanding what outlets will connect with your audience and the types of stories they are covering will help make sure your pitch lands and delivers the result you want. We can work with you to create a custom program that’s right for you.

Home

Founder

Services

Case Studies

Blog

Contact

Stay Connected

Get your latest PR tips; guides and insights. Subscribe to our newsletter.