BUILDING AN INDIE BEAUTY BRAND

CHALLENGE:

Raise the profile of Skinfix, a clean, clinically proven skincare brand in Canada and the U.S.

OPPORTUNITY:

Leveraged the wellness trend to insert Skinfix’s story and products in Canadian and US beauty magazines, digital outlets and influencers.

RESULTS:

Increased earned media coverage and social content from 50 in 2015 to over 1400 in 2019. Pitched and secured over 40+ beauty awards and helped raise the founder’s profile via speaking opportunities and industry events.