BUILDING AN INDIE BEAUTY BRAND
Raise the profile of Skinfix, a clean, clinically proven skincare brand in Canada and the U.S.
Leveraged the wellness trend to insert Skinfix’s story and products in Canadian and US beauty magazines, digital outlets and influencers.
Increased earned media coverage and social content from 50 in 2015 to over 1400 in 2019. Pitched and secured over 40+ beauty awards and helped raise the founder’s profile via speaking opportunities and industry events.