BUILDING AN INDIE BEAUTY BRAND
CHALLENGE:
Raise the profile of Skinfix, a clean, clinically proven skincare brand in Canada and the U.S.
OPPORTUNITY:
Leveraged the wellness trend to insert Skinfix’s story and products in Canadian and US beauty magazines, digital outlets and influencers.
RESULTS:
Increased earned media coverage and social content from 50 in 2015 to over 1400 in 2019. Pitched and secured over 40+ beauty awards and helped raise the founder’s profile via speaking opportunities and industry events.
![](https://becuriouspr.com/wp-content/uploads/2020/02/MEDIA_COLLAGE.png)
![](https://becuriouspr.com/wp-content/uploads/2020/02/byrdie_award.png)
![](https://becuriouspr.com/wp-content/uploads/2020/02/vogue_award.png)
![](https://becuriouspr.com/wp-content/uploads/2020/02/popsugar_award.png)
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