BRAND PRESS LAUNCH EVENT
Celebrate Skinfix’s launch at Sephora in New York and Toronto
Created Skin Nerd’ inspired launch events. Worked with key dermatologists to educate the press and influencers on the importance of skin barrier health. Product stations allowed guests to try and learn more about our clinical trials and efficacy.
Created a buzzworthy launch with 120+ press and influencers in attendance, 150+ social posts and 8M impressions.
*Please note all, these events were done in collaboration myself, inhouse PR lead and agency partners in NYC/Toronto.