SNEAK PREVIEW MEDIA BREAKFAST

CHALLENGE:

Create awareness of Skinfix new Correct+ Dark Spot Corrector and its clean, non irritating formula.

OPPORTUNITY:

Hosted an intimate breakfast with short lead editors and founder at abcV in NYC to announce the launch.

RESULTS:

Attendees included Allure, Women’s Health, New York Times Magazine/The Cut, PopSugar, Refinery29, TheSpotlyte.com. 10+ articles print/online/social; 12M impressions